Current state
- People chasing information
- Manual handoffs
- Disconnected systems
- Repeated reviews
- Limited visibility
- Long cycle times
Transform Work
Redesign how critical work gets done around AI.
VBT helps established companies replace slow, fragmented, manual work with AI-enabled operating systems designed around people, technology, business rules, and measurable outcomes.
Start with one high-value area. Put a better way of working into production. Then scale what succeeds.
The opportunity
The goal is not more AI. It is better work.
Important work often happens across disconnected tools, repeated reviews, and manual handoffs. We redesign the whole workflow around what people and AI should each do, then put the new way of working into production.
Redesign the work
Future state
- AI handles repeatable steps
- People supervise and decide
- Systems work together
- Exceptions are routed clearly
- Performance is measurable
- Capacity increases
More than automation
Do not automate a process that should be redesigned.
Transform Work is not about inserting AI into every existing step. We determine which steps should disappear, which should be combined, what AI can handle, where human judgment adds value, and how systems should work together.
Remove unnecessary work
Eliminate repeated data entry, unnecessary handoffs, redundant reviews, and steps that no longer need to exist.
Apply AI deliberately
Use AI where it can improve speed, quality, insight, or capacity, rather than adding it simply because the technology is available.
Keep people in control
Design clear review, approval, exception, and escalation paths around the decisions that still require human judgment.
Measure the outcome
Track adoption, cycle time, quality, cost, capacity, and other business measures so success is visible after launch.
Transform Work in production
Start with one problem. Build from measurable success.
These transformations began with specific operational challenges and grew as the results created confidence, reusable capabilities, and new opportunities.
Transform WorkZumba
Scaling global operations without scaling complexity.
VBT redesigned Zumba’s global content operation around AI, allowing teams to serve more markets dramatically faster while improving consistency and generating significant measurable value.$500K+Value generatedWeeks to minutesContent turnaroundRead Case Study Transform WorkRyder
Starting AI transformation with the work.
VBT worked inside Ryder’s business-development organization to map the work, prioritize one high-value function, redesign the workflow, and move the first AI-enabled capabilities into production.6+ YearsBuilding digital capabilities togetherSprint to ProductionOpportunity identified and production build underwayRead Case StudyWhy VBT
Built around AI. Designed around people.
A workflow only improves the business when people can use it confidently. VBT brings strategy, generative AI expertise, product design, engineering, and adoption together in one accountable team. We build the experience, integrations, and controls that make the new way of working practical.
Webby Awards
“Winner”
Top Technical Achievement on the Web
W3 Awards
“Winner”
Top Technical Achievement
UX Design Awards
“Winner”
Product of the Year
Where it fits
Look for repeated work with meaningful economics.
The best starting points are not defined by department. They are areas where valuable work is slowed down by manual effort, fragmented information, inconsistent decisions, or disconnected systems.
Operations
Scheduling, coordination, exception handling, quality reviews, and operational reporting.
Finance and intelligence
Data gathering, reconciliation, forecasting support, performance analysis, and management reporting.
Customer operations
Request intake, case resolution, account research, response preparation, and escalation.
Sales and revenue operations
Research, qualification, proposal development, pipeline updates, account planning, and follow-up.
Content operations
Creation, adaptation, translation, review, compliance, approval, and distribution.
People operations
Recruiting, onboarding, employee support, policy guidance, documentation, and workforce reporting.
Legal and procurement
Contract review, vendor assessment, document preparation, obligation tracking, and approvals.
Industry-specific work
The specialized workflows, decisions, documents, and operating processes unique to your business.
The opportunity can sit inside the business or across a customer, student, or partner journey. The test is the same: are we improving a complete flow of work across people and systems, rather than adding a standalone chatbot or isolated AI feature?
How we work
From an important problem to a production capability.
Identify
Find and prioritize areas where redesigning the work can create meaningful business value.
Understand
Map how the work actually happens across people, systems, information, decisions, exceptions, and controls.
Redesign
Define the better operating model, including what AI handles, where people remain involved, and how performance will be measured.
Build and launch
Create the production system, connect the necessary technology, test it with real users, and put the new workflow into operation.
Adopt and scale
Improve the workflow based on real usage, support organizational adoption, and reuse the TrackFrame foundation to expand what works.
The methodology behind Transform Work
Your people should not have to adopt AI. The workflow should.
SHIM gives one important process a simple interface, then uses AI behind that interface to remove manual steps one production release at a time.
Explore SHIMWhere to start
The right first workflow is valuable enough to matter and focused enough to change.
The first initiative should demonstrate measurable value without requiring the entire company to transform at once.
Meaningful business value
Improving the work would materially affect cost, capacity, speed, quality, revenue, risk, or customer experience.
Repeated and important
The work happens frequently enough that improvements compound over time.
A committed owner
A business leader is accountable for the outcome and prepared to support adoption.
A practical path to production
The necessary people, information, systems, and controls can be brought together without waiting for a company-wide transformation.
When the ideal starting point is not obvious, VBT can assess and prioritize opportunities before committing to a build.
Built to scale
The workflow creates the value. TrackFrame creates leverage beyond it.
Every Transform Work engagement begins with a real business problem, not with a platform implementation.
When appropriate, VBT uses TrackFrame™ as the shared foundation beneath the workflow, providing reusable context, integrations, orchestration, permissions, approvals, evaluations, auditability, and operational visibility.
The first workflow stands on its own business case. TrackFrame allows the strongest components and lessons from that implementation to accelerate what comes next.
Explore TrackFrame™What changes
Better work should produce visible business results.
Faster cycle times
Reduce the time required to gather information, complete work, make decisions, and move through reviews.
Greater capacity
Allow the existing team to handle more volume and focus its time on work requiring expertise, creativity, or judgment.
Better quality
Improve completeness, consistency, accuracy, and adherence to business standards.
Lower operating cost
Reduce avoidable manual effort, rework, delays, and the cost of fragmented processes.
Clearer visibility
Give leaders a better view of work in progress, exceptions, performance, and business impact.
A path to scale AI
Create the operating experience, controls, and reusable foundation required to expand AI responsibly.
Start with the work
Find one area where a better way of working would matter.
You do not need to know exactly where AI belongs before the conversation begins.
VBT can help identify the strongest opportunity, define the business case, redesign the workflow, and determine the most practical path to production.