Transform Work — World Emblem
It started as one department’s bottleneck. It became a company-wide AI transformation.
“We wanted somebody that was going to guide us down this crazy path of generative AI and Very Big Things was able to do that.”
- Millions
- In projected annual value
- ~70% Automated
- Routine design work — humans handle creative decisions and exceptions
- Weeks → Minutes
- From request to design in hand
- Company-Wide
- From one department to a company-wide AI transformation
Find the work that matters.
World Emblem handles ~1,000 custom design requests a day with a design team of roughly 100 — and a backlog it couldn’t hire its way out of. Using our SHIM method, we broke the work down task by task and found where AI would actually pay: not the flashiest use case, the most valuable one.
Prove it where it counts.
Within months, AI-powered visual processing was live and measured on 324 real customer orders: design turnaround down 35%, with 80% of designs finishing faster than baseline. And speed here isn’t just savings — 42% of samples convert to paid orders, so every design out the door faster is revenue pulled forward and a backlog turned back into sales.
Let the wins compound.
That evidence unlocked nine releases and counting: customers see photorealistic previews of their emblem before anything is stitched, visual search means no design is ever recreated from scratch, and AI quality-rating now drives pricing and payments. Faster answers, fewer do-overs, happier customers — and new ways to earn on every order.
Outgrow the department.
The transformation spread: computer vision digitizing thousands of physical emblems from filing cabinets, AI customer-support R&D, and an embedded VBT strategist building World Emblem’s own in-house AI capability.
Build a capability that compounds.
Two years in, what took weeks now takes minutes — and the roadmap is still growing. That’s Transform Work: not a project that ends, a capability that compounds.