We worked with Zumba's creative department to develop a set of Generative AI powered tools and workflows that enhance their translation and transcreation processes. This tool, embedded directly within existing workflows, not only translates content and digital assets, but ensures each and every phrase is culturally relevant across global markets and maintains the brand's unique tone-of-voice.
The solution brings $500,000 in annual savings, compressed project turnaround from weeks to minutes, reduce stakeholder count from four to one. All while removing dependencies on third-party vendors.