Transform Work — Zumba
It started with translations. It became an AI-powered marketing operation.
“VBT’s understanding and ability to implement these technologies are far ahead of anyone I’ve ever met. ROI is amazing, it’s multiple multiple times what we invested.”
- $500K+ / Year
- Saved on translation alone — the first workflow
- Weeks → Minutes
- Every language, every market, at once
- 75% Publish-Ready
- Translations needing no or minor edits — graded by Zumba’s own reviewers
- 4 → 1
- Stakeholders per item — third-party vendors eliminated
Find the work that matters.
Zumba energizes millions in 180+ countries — thousands of marketing assets, seven languages, every phrase carrying an unmistakable brand voice. Getting one campaign out meant outside agencies, four stakeholders per item, and up to a week per language. Using our SHIM method, we broke the marketing workflow down task by task and found where AI would pay first: translation wasn’t a language problem, it was a workflow problem.
Prove it where it counts.
And make it better, not just cheaper. We built an AI transcreation engine into the tool creatives already live in — a custom Figma widget — with Zumba’s brand voices distilled from their brand books and tuned in workshops with their own copywriters. Zumba’s reviewers graded the output round after round: quality climbed with every iteration until 75% of translations needed no or minor edits — culturally adapted, on-brand, in every language at once. The first workflow alone: $500K+ in annual savings, and weeks compressed into minutes.
Let the wins compound.
That win pulled AI into email production. The team now codes an email once, in English — then translations flow into the HTML automatically, previews render in every language, images are optimized and uploaded, and the campaign is created in their sending platform. Four stakeholders per item became one.
Outgrow the department.
With SOPs, training, and multiple brand voices encoded into the system, AI now runs through the marketing operation end to end. The payoff isn’t just the cost that came out — it’s what went up: more campaigns, more markets reached simultaneously, more consistent brand voice everywhere, with no third-party vendors between creative and send.
Build a capability that compounds.
What started as a translation widget became a global brand speaking every language at once — better, faster, and at a scale the old process could never touch. That’s Transform Work: not a project that ends, a capability that compounds.