Add AI to Your Product — Royal Caribbean
Fifty years of innovation at sea. An AI partner for what comes next.
“I trust that Very Big Things possesses the knowledge to unlock for us many opportunities when thinking about AI, new technologies, and applying those to growth and revenue opportunities.”
- 5–8 Years
- Of Royal Caribbean’s digital roadmap informed by this work — in their own words
- Boardroom-Ready
- AI concepts leaders get excited to fund — not slideware
- Weeks, Not Quarters
- From idea to board-ready concept
- Extended Team
- Strategy, design, and engineering in one melting pot with Royal Caribbean’s innovation leaders
Start with the product, not the technology.
Royal Caribbean has been inventing the future of vacations for more than 50 years — the question was never whether AI belongs in the guest experience, but which AI, where, and in what order. Through strategy and ideation workshops with their digital innovation leaders, we mapped what their offerings look like in the world of AI: what should be reimagined, what should be enhanced, and what comes first.
Make the future concrete enough to fund.
Ideas don’t move organizations — conviction does. Our design sprints turned AI concepts into high-fidelity, motion-mocked, board-ready visions of next-generation guest experiences, built in weeks. As Alberto puts it: “It’s been very intentional — the approach of using these new technologies, AI, to envision the next set of features and unlocks, and put that in terms that our leaders get really excited — and in fact informs the next five to eight years of our roadmap.”
Then execute like it matters.
Vision without delivery is just theater. Across a multi-year, multi-track partnership, the same team that envisions the concepts builds them — which is exactly why the recommendation comes with all three: “A well-balanced approach into quality of output, knowledge on how to execute, and the vision of new technologies — to create and build the next level of digital products of the future.”
Build it together.
“You get to bring all of the perspectives into a melting pot of ideas, and the quality of the output benefits from that level of collaboration.” Not a vendor handing over decks — an extended team, working inside the product with the people who own it.
Build what comes next.
When a company already builds world-class products, adding AI isn’t about bolting on a feature. It’s about giving leaders a vision worth funding, proof worth trusting, and a roadmap for the next decade of digital products.