In a recent Fast Company feature, Very Big Things’ CEO Chris Stegner shares strategic insights on managing AI investments for large brands, as the new generation, growing up with AI, reshapes consumer expectations.

Team Alignment

Effective AI initiatives require all team leaders to be aligned on goals and potentials. Design sprints are recommended to foster collaborative decision-making, ensuring every team member is informed and in agreement.

Strategic AI Investment

It's essential to target AI investments in areas that cannot scale with human resources alone. For instance, integrating AI to automate complex data analysis tasks can significantly enhance productivity and accuracy in enterprises.

Building vs. Buying AI Technologies

Brands must decide whether to develop AI solutions in-house or license existing technologies. While smaller brands might benefit from standard AI software customized to their needs, large enterprises might consider investing in advanced AI systems that offer detailed analytics and enhanced security features, tailored to specific operational requirements.

For a comprehensive look at how to architect AI budgets effectively, read the full article at Fast Company - Chris Stegner on AI Investments.

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